This wacky inn is located on that island near St. Augustine that has no name, but I call it Vilano Key because Vilano Beach is its primary hub unless you count Mickler's Landing and I don't.
Originally this motel, which is very near the pier and the pavilion that once was the Vilano Beach Casino, was called simply Vilano Beach Motel. But in 1999, it was used as the set for the TV series Safe Harbor, which altered the sign to read "Magic Beach Motel" because the show's setting was in the fictitious town of Magic Beach, FL. After the show was cancelled, the owners chose the keep the sign and the name change, and is now of Florida's most elusive specimens: a old-school retro "Cadillac" motel that is also clean, updated and modern at the same time.
And yes, at night when the sign's turned on, the neon bunnies light up in a staggered manner so that it creates the illusion of them bounding out of the top hat.